Welcome to MBX

Explore Our Brands

MBX (formerly Memebox) is a global multi-brand beauty and personal care startup. We are the proud creators of the k-beauty brands: Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni.

We believe

At MBX, we believe that beauty should be fun, high quality, extremely efficacious, and serious at the same time.

MBX

K-BEAUTY REIMAGINED FOR EVERYONE

We create unique brands that each have their own personalities and experiences that come along with it. And when it comes to each brand’s products, we’re always thinking of you first - no matter your gender, age, or where you live. We create products that are both easy and fun to use because, let’s be real, you deserve a better experience with your skincare and makeup routines. 

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I Dew Care

SERIOUSLY FUN SKINCARE

At I Dew Care, we believe that skin care should be fun, effortless, and effective. With K-Beauty at our core, I Dew Care is the next generation of skincare. We mix data, consumer insights, and the latest trends to create the most eye-catching skincare you’ve ever seen. Founded on the belief that everyone deserves to feel their best every day, we’re committed to creating fun and accessible products to help us all do more of what we love. That’s skintertainment!

Instagram · TikTok · YouTube · Facebook · Twitter

Nooni

LESS IS MORE

We believe in creating high-quality skincare essentials. With so many products to choose from, Nooni keeps it simple with easy-to-use products with easy-to-see results. Nooni focuses on uncomplicated, no fluff skin routines developed straight from South Korea.

Instagram · TikTok

Kaja

AS CUTE AS IT IS GOOD

Kaja (pronounced "kah-jah," meaning "let's go" in Korean) is K-beauty for everyone, all skin types and skin tones. From adorable packaging on the outside to sensorial formulas on the inside, we create made-to-play products packed with Korean innovation that go where imagination takes you.

Instagram · TikTok · YouTube · Facebook

I'm Meme

ACTIVE SELF-EXPRESSION ANYTIME ANYWHERE

I’m MEME is ultra-portable, ultra-wearable makeup for everyday self-expression. Innovative and easy-to-use makeup products that bring fun and new experiences into your daily routine.

Instagram · TikTok · YouTube · Facebook 

PONY EFFECT

CREATE YOUR OWN EFFECT

Pony Effect creates extensive and high-quality (daring and bold) makeup products to inspire and gives courage to show your true self. We offer professional products and solutions that showcase K-beauty exclusive tips and tricks for conceptual and dramatic makeup looks.

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