SERIOUSLY FUN SKINCARE
I Dew Care
LESS IS MORE
Nooni
AS CUTE AS IT IS GOOD
Kaja
ACTIVE SELF-EXPRESSION ANYTIME ANYWHERE
I'm Meme
CREATE YOUR OWN EFFECT
Pony Effect
Welcome to MBX
Explore Our Brands
MBX (formerly Memebox) is a global multi-brand beauty and personal care startup. We are the proud creators of the k-beauty brands: Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni.
We believe
At MBX, we believe that beauty should be fun, high quality, extremely efficacious, and serious at the same time.
MBX
K-BEAUTY REIMAGINED FOR EVERYONE
We create unique brands that each have their own personalities and experiences that come along with it. And when it comes to each brand’s products, we’re always thinking of you first - no matter your gender, age, or where you live. We create products that are both easy and fun to use because, let’s be real, you deserve a better experience with your skincare and makeup routines.
I Dew Care
SERIOUSLY FUN SKINCARE
At I Dew Care, we believe that skin care should be fun, effortless, and effective. With K-Beauty at our core, I Dew Care is the next generation of skincare. We mix data, consumer insights, and the latest trends to create the most eye-catching skincare you’ve ever seen. Founded on the belief that everyone deserves to feel their best every day, we’re committed to creating fun and accessible products to help us all do more of what we love. That’s skintertainment!
Kaja
AS CUTE AS IT IS GOOD
Kaja (pronounced "kah-jah," meaning "let's go" in Korean) is K-beauty for everyone, all skin types and skin tones. From adorable packaging on the outside to sensorial formulas on the inside, we create made-to-play products packed with Korean innovation that go where imagination takes you.
PONY EFFECT
CREATE YOUR OWN EFFECT
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