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BEST of Beauty Award Winner!

Best of Beauty Award Winner!

Kaja Beauty Bento Eyeshadow Trios!

Kaja Beauty Bento Eyeshadow Trios!

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Skin's main squeeze

Skin's main squeeze

Our new vitamin-infused collection is here!

Our new vitamin-infused collection is here.

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We're Blushing..

We're Blushing..

NEW Cheeky Stamp Blush shades are here!

NEW Cheeky Stamp Blush shades are here!

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NEW Nooni Lip sets

New Nooni lip sets

Web exclusive set now with Applecoco and Applemint

Web exclusive set now with Applecoco and Applemint

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AS CUTE AS IT IS GOOD

We create bite-sized beauty packed with Korean innovation that once you experience, you'll want to share.

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SERIOUSLY FUN SKINCARE

Unique formulas, playful products, and serious results for you to try and share because skincare is always better together.

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LESS IS MORE

Simple-yet-effective skincare made with natural ingredients straight from Korea.

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K-BEAUTY LIKE YOU’VE NEVER SEEN. GUARANTEED.

We combine Korean beauty ingredients & technology with the latest trends to bring you a range of modern yet playful in-house labels. Designed in San Francisco, California. Made in Korea. Inspired by YOU!

Have we Met? You might have seen us on...

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