NEW ARRIVALS
BEST SELLERS
MEET THE BRANDS
MAKEUP
KAJA | AS CUTE AS IT IS GOOD
Kaja (pronounced "kah-jah," meaning "let's go" in Korean) is K-beauty for everyone, all skin types and skin tones. From adorable packaging on the outside to sensorial formulas on the inside, we create made-to-play products packed with Korean innovation that go where imagination takes you.
I'M MEME | ACTIVE SELF-EXPRESSION ANYTIME ANYWHERE
I’m MEME is ultra-portable, ultra-wearable makeup for everyday self-expression. Innovative and easy-to-use makeup products that bring fun and new experiences into your daily routine.
PONY EFFECT | Create Your Own Effect
Pony Effect creates extensive and high-quality (daring and bold) makeup products to inspire and gives courage to show your true self. We offer professional products and solutions that showcase K-beauty exclusive tips and tricks for conceptual and dramatic makeup looks.
SKINCARE
I DEW CARE | SERIOUSLY FUN SKINCARE
Founded on the belief that everyone deserves to feel their best every day, we’re committed to creating fun and accessible products to help us all do more of what we love.
OTZI | redefining skincare undefining you
OTZI isn't just a skincare brand, we're a skincare community. We're undefining what it means to have "perfect" skin by embracing the things that make us special and not trying to pretend that they don't exist.
nooni | less is more
We believe in creating simple, but high-quality skincare essentials. With so many products to choose from, nooni keeps it simple with easy-to-use products with easy-to-see results.
