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Self-Care and Chill

Self-Care and Chill

Treat Your Skin

Apple of my eye

Apple of my eye

Shop Lip Care

50% off Pony Effect 

50% off Pony Effect 

while supplies last

while supplies last

Memebox

K-BEAUTY LIKE YOU’VE NEVER SEEN. GUARANTEED.

A global company focused on forecasting trends and creating private, in-house labels inspired by K-beauty (and made for the product obsessed).

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AS CUTE AS IT IS GOOD

We create bite-sized beauty packed with Korean innovation that once you experience, you'll want to share.

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SERIOUSLY FUN SKINCARE

Unique formulas, playful products, and serious results for you to try and share because skincare is always better together.

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LESS IS MORE

We use natural ingredients from around the world to develop results-driven products with unique textures for all skin types and concerns.

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MAKE A SCENE

A makeup brand by K-beauty leading MUA Pony, inspired by the philosophy of Infinite Transformation.

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Have we Met? You might have seen us on...

nooni Spotlight

Lip oil is the unsung hero your makeup bag needs right now.
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Kaja Spotlight

The Best New Makeup Products to Try in 2019. Moon Crystal Sparkling Eye Pigment.
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I Dew Care Spotlight

The 36 most exciting beauty products to try in 2019. Instagram friendly brand, I Dew care, new ice cream collection.
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