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Stressed skin?

Stressed skin?

Find purrfect balance with Yogi Kitten.

Find purrfect balance with Yogi Kitten.

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Best of beauty award winner!

Best of beauty award winner!

Kaja Beauty Bento Eyeshadow Trios!

Kaja Beauty Bento Eyeshadow Trios!

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New Year, New Nudes.

New Year, New Nudes.

New Heart Melter shades have arrived.

New Heart Melter shades have arrived.

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NEW Nooni Lip sets

New Nooni lip sets

Web exclusive set now with Applecoco and Applemint

Web exclusive set now with Applecoco and Applemint

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Explore By Brand

AS CUTE AS IT IS GOOD

We create bite-sized beauty packed with Korean innovation that once you experience, you'll want to share.

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SERIOUSLY FUN SKINCARE

Unique formulas, playful products, and serious results for you to try and share because skincare is always better together.

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LESS IS MORE

Simple-yet-effective skincare made with natural ingredients straight from Korea.

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CREATE YOUR OWN EFFECT

You are more beautiful than you know. Revamp your beauty routine with luxurious packaging and formula made just for you.

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ACTIVE SELF-EXPRESSION ANYTIME, ANYWHERE

Experience our super wearable day-to-day formulations and shades, all designed for a fuss-free makeup application.

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K-BEAUTY LIKE YOU’VE NEVER SEEN. GUARANTEED.

We combine Korean beauty ingredients & technology with the latest trends to bring you a range of modern yet playful in-house labels. Designed in San Francisco, California. Made in Korea. Inspired by YOU!