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SITEWIDE FREE SHIPPING THROUGH 2/14

FREE gift with any purchase! + FREE Shipping & Mini Bright Side Up on orders above $35!

No tricks, just treats!

No tricks, just treats!

Enjoy 10% OFF on all our mini-sized goodies!

Enjoy 10% OFF on all our mini-sized goodies!

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We won!

We won!

Beauty Bento Eyeshadow Trios won Best of Beauty award!

Beauty Bento Eyeshadow Trios won Best of Beauty award!

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Skin's main squeeze

Skin's main squeeze

Our new vitamin-infused collection is here.

Our new vitamin-infused collection is here.

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NEW Nooni Lip sets

New Nooni lip sets

Web exclusive set now with Applecoco and Applemint

Web exclusive set now with Applecoco and Applemint

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AS CUTE AS IT IS GOOD

We create bite-sized beauty packed with Korean innovation that once you experience, you'll want to share.

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SERIOUSLY FUN SKINCARE

Unique formulas, playful products, and serious results for you to try and share because skincare is always better together.

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LESS IS MORE

Simple-yet-effective skincare made with natural ingredients straight from Korea.

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K-BEAUTY LIKE YOU’VE NEVER SEEN. GUARANTEED.

We combine Korean beauty ingredients & technology with the latest trends to bring you a range of modern yet playful in-house labels. Designed in San Francisco, California. Made in Korea. Inspired by YOU!

Have we Met? You might have seen us on...

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