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KAJA

22 New Beauty Products Our Editors Were Obsessed With in May

Kaja has been a big hit within the beauty industry the past year or so, and the brand is known for its adorable (I repeat, adorable) packaging ideas with Korean inspiration. I'm pretty obsessed with the whole line and quite possibly purchased the entire Kaja end cap at Sephora recently, but the brand's new crystal-inspired eye pigments are my current favorite. I have a thing for a creamy, glistening eye (caught it from my roomie-beauty-editor-co-worker, Amanda Montell) and these are some of the best I've tried. They're foolproof to apply, last all day and night, and are just insanely pretty. I love that you get maximum impact with even a thin layer so you don't have to keep layering (and wasting!) precious product.

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