CONTENTS
I’M MEME pop-up store in Seongsu-dong
I’M MEME had our first offline pop-up store in Seongsu-dong
in collaboration with the popular e-commerce shopping platform Coupang
I’M MEME POP-UP STORE AS PART OF THE MEGA BEAUTY SHOW (April, 19 to 21)
This April, MBX set up its first offline pop-up store in Seongsu-dong (the 'Brooklyn of Seoul') in collaboration with Coupang, the No. 1 e-commerce platform in Korea.
I’M MEME became one of 15 brands selected to participate in Coupang’s Mega Beauty Show, alongside renown K-beauty brands such as ETUDE, ESPOIR, BANILA CO and LUNA.
We tried to convey I’M MEME products' philosophy of simpe use through a
3 seconds game!
Over 4,000 customers visited our booth, which we designed aiming to fit the philosophy of the brand: products that provide simple and instant results.
At our stand, visitors were able to try I’M MEME products and participate in interactive games.
Product Picks for Mega Beauty Show
STICKS ALL IN 3 SECONDS!
● MULTI STICK
(KRW) 13,000₩
I’M MEME Hero product,
3 SECONDS SHADING STICK!
● MULTI STICK DUAL
(KRW) 17,000₩
A highlighter and a shading stick in one!
Perfect for adding dimension to the face on the go!
● STICK SHADOW SHIMMER
(KRW) 12,000₩
Well-blending formula that helps to achieve a
glamourous eye look effortlessly!
● STICK SHADOW GLITTER
(KRW) 12,000₩
Want to add more shimmer?
The Stick Shadow Glitter will help your eyes look iridescent with just one slide!
HARIMU & REDY x I’M MEME (24. Jan~Mar)
Collaboration with Korea’s popular dancers Harimu & Redy (1 Million Crew / 26.3M subscriber in Youtube),
who are known for ‘Street Woman Fighter2’ TV show.
Harimu & Redy, with their powerful and chic vibe, embody the image of the IT girl of Gen-z.
Their collaboration with us presents an opportunity
for them to add their liberal and trendy perspective
to I’M MEME’s image as we hope our consumers feel inspired by their free and unique lifestyle.
Allure agrees that this collaboration is the start of
I’M MEME’s “Hipster Beauty” look era!
-10kg Diet Make Up #1 @PungJa
Say goodbye to diets,
and achieve the look of a slimmed face
with I’M MEME!
You will make a incredible change!
What did she use?
#MULTI STICK SHADINGBRONZER
#MULTI STICK DUAL
#STICK SHADOW GLITTER
#LIP SILHOUETTE GLOSS TINT
"Pungja" is a renowned YouTuber in Korea, widely recognized for her makeup transformations.
She gained popularity by demonstrating various makeup products, with a particular emphasis on dramatic before-and-after makeup transformations.
During an episode of the popular Korean reality show, "Omniscient Interfering View," which offers a glimpse into the everyday lives of celebrities through their managers, Pungja collaborated with her makeup artist to showcase our product.
Using our item, she executed a dramatic makeover, notably slimming down and contouring her face. This transformation captivated viewers, as our contour stick completely changed her appearance, leaving a lasting impression.
"Haru Film" photobooths in Korea have become a sensation among Gen-Z, attracting a staggering 31 million customers annually!
In 2023, Pungja teamed up with Haru Film for a limited-time collaboration, offering people the chance to take photos at the photobooth with a unique "Pungja frame" displayed in the image above. Fans of hers were able to snap pictures with her using this special frame.
This partnership sparked massive interest among Gen-Z, enabling Haru Film to broaden their marketing efforts both online and offline.
-10kg Diet Make Up #2 @SI-NE
The beloved SI-NE, a popular Korean makeup content creator with over 1.2 Million TikTok followers,
and the results she achieved in a matter of seconds were incredible!
She was able to slim down her face with only two products! ,
No wonder why the video reached over 880K views in just a matter of weeks.
Let’s make freckles with broccoli !
INSTAGRAM INFLUENCERS USED OUR PRODUCT FOR MAKING FRECKLES!
A recent phenomenon going viral on Instagram and TikTok, known as 'Broccoli Freckles,' involves using broccoli to paint freckles onto your face.
We came across this trend and found various creators using our I’M MEME’s Multi Stick Shadow
to recreate this look.
Popular creators such as @hellosaeeun and @h.yelli,
used our products in their videos
and reached over 15 Million views in a matter of hours!
@hellosaeeun(31.4M follower)
@h.yeli(44.7M follower)
Would you give Brocolli Freckles a try?
“ CONTENTS PROPOSAL “
: New Challenge with NO.1 Blusher
Let’s meet the diversification of cheek make-up!
Stick blusher is in Vogue on Tiktok now!
#LipstickChallenge: is a viral makeup challenge on TikTok where creators attempt to create a full makeup look by using only one product (typically a blush or lipstick).
As Summer get close, blushes are gaining more popularity and our I’M MEME STICKS are her to STICK!
Apply it in your nose, under the eyes, and cheekbones to create a natural makeup look!?
DO YOU WANT TO ACHIEVE A CUTE MAKEUP LOOK?
The answer is “Wonder Soft Layer Eye Palette”
Our Wonder Soft Layer Eye Palette can give you a soft look with a single stamp!
Our palettes are designed to make makeup easy and fun. You can use it as an eyeshadow, highlighter and bronzer!
We took the ‘1st Place’ at Olive-young!
Keywords about #Shading, #Aegyosal, #Glitter, we ranked high!
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Decorate your phone with our I’M WONDER BEADS STRAP, which was inspired by our Eyeshadow palette with the same name!
The Strap became available on Olive Young’s online store on May 13th!
We ranked in 1st,
within the Make-up category,
and 3rd place within the whole category in Olive Young!
We have some surprise promotions, so keep an eye out to snag yours!
OLIVE YOUNG Rank #1 !
Withing the ‘Aegyosal’ category
#1 IM stick shadow shimmer,
#2 IM stick shadow glitter
We ranked in 1st, 2nd place
and 1st place within the ‘shading’ category in Olive Young
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It seems like a lot of Olive Young customers are falling in love with our brand!
We hope this love keeps growing!
NEW PRODUCTS ALERT
I’M MULTISTICK BLUSHER
(New Color EXT)
#03 BLURRY NUDE
#04 MELLOW PINK
#05 BLISS MAUVE
(KRW) 13,000₩
Meet the new color extension of our Multi Stick Blusher! The new colors are super natural and will help add a soft flush to your cheeks in just one swipe.
5/13 I’M MULTI CUBE
(New Color Extension)
#07 DEEP CHOCOLATE MOUSSE
#08 FIG TART
(KRW) 21,000₩
Our MULTI-CUBE palette is the perfect, all-in-one makeup kit. We added two new color extension to our "Bakery Desert Series“, which is reminiscent of a cake’s layer.
5/27 SLIM TO SLIM (GLOSS Type EXT)
#01 RUST BEIGE
#02 SENSUAL CORAL
#03 INTENSE BEIGE
#04 MAPLE RED
#05 BRICK ORANGE
(KRW) 18,000₩
A lipstick that blends seamlessly on your lips! We have switched our lipstick’s formula from matte to a glow type!
We will keep updating I'M MEME BRAND NEWS every month!
If you want more information, JUST CLICK on the link below!
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