Meet the Founder & CEO

Welcome to MBX, where beauty is an adventure in self-discovery. As the Founder and CEO, my journey in the beauty world began with a simple belief: the exploration of beauty should be a delightful and enlightening experience. This belief sparked the creation of our unique in-house brands, each a testament to the joy and creativity inherent in beauty.
Our goal at MBX is to offer you more than just skincare and makeup products. We aim to provide a unique and extraordinary experience, infused with passion and innovation, in each item we craft. We acknowledge that perfection is an ever-moving target, but our commitment to continuous improvement is unwavering.
Thank you for joining us on this exciting path of K-beauty innovation. Your support and feedback are the cornerstones of our evolution. This is only the beginning for MBX, and we look forward to growing and evolving with you.
Sincerely, Hyungseok Dino Ha
Email the founder
Your insights and inquiries are invaluable to us. If you have any feedback or questions about our company or our diverse range of brands, please feel free to reach out to me directly at While it may not be possible for me to respond to each email individually, please know that your thoughts and comments are taken with utmost seriousness and will be considered thoughtfully in our continuous efforts to improve and innovate.
As the founder & CEO of MBX, my diverse journey spans from environmental engineering to military service, and from fashion to entrepreneurship. My collegiate studies in Environmental Engineering took an unexpected turn when I joined the Army and served alongside coalition forces in Afghanistan. This experience, including forming my first American friendship, inspired me to explore life in the United States.
Pursuing my passion for fashion, I attended Parsons School of Design in New York and later joined the public relations and marketing team at Tom Ford. My return to South Korea led me to TMON (acquired by Rakuten), an E-commerce startup, where my entrepreneurial spirit was ignited. Blending my varied experiences in engineering, fashion, beauty, and business, I set out to create MBX with a vision to share the innovative spirit of K-beauty with the world.