At I Dew Care, we believe that skin care should be fun, effortless, and effective. With K-Beauty at our core, I Dew Care is the next generation of skincare. We mix data, consumer insights, and the latest trends to create the most eye-catching skincare you’ve ever seen. Founded on the belief that everyone deserves to feel their best every day, we’re committed to creating fun and accessible products to help us all do more of what we love. That’s skintertainment!

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We believe in creating high-quality skincare essentials. With so many products to choose from, Nooni keeps it simple with easy-to-use products with easy-to-see results. Nooni focuses on uncomplicated, no fluff skin routines developed straight from South Korea.

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Kaja (pronounced "kah-jah," meaning "let's go" in Korean) is K-beauty for everyone, all skin types and skin tones. From adorable packaging on the outside to sensorial formulas on the inside, we create made-to-play products packed with Korean innovation that go where imagination takes you.

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I’m MEME is ultra-portable, ultra-wearable makeup for everyday self-expression. Innovative and easy-to-use makeup products that bring fun and new experiences into your daily routine.

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Pony Effect creates extensive and high-quality (daring and bold) makeup products to inspire and gives courage to show your true self. We offer professional products and solutions that showcase K-beauty exclusive tips and tricks for conceptual and dramatic makeup looks.