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PONY EFFECT | Create Your Own Effect
Pony Effect creates extensive and high-quality (daring and bold) makeup products to inspire and gives courage to show your true self. We offer professional products and solutions that showcase K-beauty exclusive tips and tricks for conceptual and dramatic makeup looks.
NOONI | LESS IS MORE
We believe in creating simple, but high-quality skincare essentials. With so many products to choose from, nooni keeps it simple with easy-to-use products with easy-to-see results.
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KAJA | AS CUTE AS IT IS GOOD
Kaja (pronounced "kah-jah," meaning "let's go" in Korean) is K-beauty for everyone, all skin types and skin tones. From adorable packaging on the outside to sensorial formulas on the inside, we create made-to-play products packed with Korean innovation that go where imagination takes you.