Meet The Founder


Experimenting with beauty allows for a unique experience for one to discover themselves. I have always believed that this process could be more fun, which is how I was inspired to create our own in-house brands here at MBX.

I hope our consumers can also experience something unique and amazing through our makeup and skincare products and feel the passion and creativity used to curate each and every single one of them. Although we may not be perfect, we are constantly striving to be better everyday. 

If you ever have any feedback or questions regarding the company or our brands, please do not hesitate to email me at I may not be able to reply to every email, but I will make sure to take your comments seriously and apply them accordingly.

Thank you for giving us the opportunity to bring our K-beauty innovations to you! This is just the beginning of our journey and MBX will continue to evolve with your feedback.


Hyungseok Dino Ha
Founder & CEO of MBX


Dino Ha is the founder & CEO of MBX (previously known as Memebox Corp). Dino studied Environmental Engineering in college until he joined the Army and voluntarily deployed to Afghanistan to work with 20 coalition forces. It was in Afghanistan where he made his first American friend which inspired him to move to the states. After serving in the Army, Dino moved to New York to pursue a career in fashion. 

After attending Parsons School of Design, Dino was able to join Tom Ford’s PR department. He then moved back to South Korea to join Tmon, an E-commerce start up where he led new businesses and sales until acquired by LivingSocial. It was at Tmon where Dino was truly inspired to become an entrepreneur and start his own business. With his diverse background of engineering, fashion, beauty, and business, Dino hoped to build an innovation-driven beauty company to share K-beauty with a global audience.


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